Privacy Policy

At Pete Bland Sports, we believe that protecting your personal data is as fundamental as the reliability of the gear we provide. Just as you trust our equipment for your adventures, you should trust that your privacy is handled with the highest standards of care, transparency, and security. This Privacy Policy outlines how we collect, use, protect, and share your information when you visit peteblandsports-uk.com or make a purchase from us.

Our approach mirrors our product philosophy: Performance. Reliability. Access. This extends to our data practices, ensuring they are purpose-driven, efficient, and clear—allowing you to focus on the trail ahead with complete confidence.

1. Information We Collect

We collect information to provide seamless service, from browsing our curated collections to delivering your performance gear globally.

• Information You Provide Directly:
  • Identity & Contact Data: Name, email address, shipping/billing address, phone number when you create an account, make a purchase, or contact our team.
  • Transaction & Financial Data: Order history, product selections (e.g., Men’s Footwear, GPS & Watches, Multi-Day packs). Note: We do not store your full payment card details. These are processed securely by our PCI-DSS compliant partners (e.g., Stripe, PayPal).
  • Profile Data: Account password, preferences, wish lists, and sizing information for faster future purchases.
  • Communication Data: Correspondence with our team via email.
• Information Collected Automatically:
  • Technical & Usage Data: IP address, browser type, device information, pages viewed, time spent on site, and referral URLs. This helps us optimise site performance for our performance-focused clientele.
  • Location Data: General location (country/region) to show correct currency, shipping options, and relevant product ranges (e.g., highlighting appropriate gear for your region).
• Information from Third Parties: We may receive limited data from partners like payment processors to confirm transaction completion, or from social media platforms if you interact with our content.

2. How We Use Your Information

We use your data with the same efficiency and purpose we apply to curating gear from Salomon, Inov-8, and Hoka.

• To Fulfil Your Order & Service Requests: Processing payments, shipping your gear from our London hub, sending order confirmations and tracking updates, and providing customer support.
• To Manage Your Account: Enabling guest checkout or account benefits like tracking order history and saving details for frequent adventurers and families equipping junior runners.
• To Improve Our Website & Services: Analysing site usage to enhance navigation, product discovery across menus (from ‘Bottles & Flasks’ to ‘Survival & Navigation’), and the overall checkout experience.
• To Communicate with You (with your consent): Sending service-related messages and, if you opt-in, marketing about new performance gear, offers, and adventures. You can opt-out anytime.
• For Security & Fraud Prevention: Protecting our website and business, ensuring transactions are secure and reliable.

3. Data Sharing & Disclosure

We share your data only when absolutely necessary, with partners who uphold our security standards.

• Service Providers: Trusted partners who perform vital functions:
  • Payment Processors: (e.g., Stripe, PayPal) to handle encrypted transactions.
  • Shipping & Fulfilment Partners: (e.g., Royal Mail, DHL) to deliver your gear worldwide (excluding a few remote regions).
  • IT & Analytics Providers: To host our website and analyse aggregated, anonymised usage data.
• Legal Obligations: We may disclose information if required by law, to protect our rights, or to ensure the safety of our customers and the public.
• Business Transfers: In the event of a merger or sale, customer information may be transferred as a business asset, always under the terms of this policy.
• We do NOT sell, rent, or trade your personal data to third parties for their marketing purposes.

4. International Data Transfers

As we serve a global community of adventurers, your data may be processed outside the UK/EEA (e.g., by our international payment or cloud service providers). We ensure all such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by UK and European authorities.

5. Data Storage & Security

We protect your data with the same rigour we expect from high-performance equipment.

• Retention: We keep your personal data only as long as necessary to fulfil the purposes outlined here, or to comply with legal/accounting obligations.
• Security Measures: We implement technical and organisational measures including:
  • Encryption: Industry-standard SSL encryption for data transmission.
  • Secure Payment Gateways: PCI-DSS compliant partners handle all financial data.
  • Access Controls: Strict internal access limitations to personal data.
  • No Payment Data Storage: We never store your sensitive card details on our servers.

6. Your Rights & Choices

You have control over your personal data, consistent with data protection laws. You can:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data in your account.
• Deletion & Restriction: Request deletion or restriction of processing in certain circumstances.
• Objection: Object to processing based on our legitimate interests.
• Marketing Opt-Out: Unsubscribe from marketing emails at any time via the link in every email.
• Account Management: Manage your preferences directly via your online account.

To exercise these rights, contact us at [email protected]. We will respond within one month.

7. Cookies & Tracking Technologies

Our site uses cookies and similar technologies to ensure essential functionality and enhance your browsing experience—like remembering items in your cart or your login session.

• Essential Cookies: Required for core functions like secure checkout and account login. These cannot be disabled.
• Analytics/Performance Cookies: Help us understand how visitors interact with our site (e.g., which gear categories are most browsed) to improve performance. These are anonymised.
• You can control non-essential cookies via your browser settings. Please note that disabling some cookies may affect site functionality.

8. Links to Other Websites

Our website may contain links to brands we stock (e.g., Adidas, Hoka) or other resources. This Privacy Policy applies only to peteblandsports-uk.com. We are not responsible for the privacy practices of other sites.

9. Children’s Privacy

While we sell ‘Junior Gear’, our website is not directed at children under 16. We do not knowingly collect personal data from children. If you are a parent and believe your child has provided us with data, please contact us.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The ‘Last Updated’ date at the top will indicate revisions. Significant changes will be communicated via email or a notice on our website.